SOUL IS WHERE THE HOME IS: WELLNESS-LED LIVING IN BELLA VISTA — 1-BEDROOM, 46.5 M² RESIDENCE FOR $180,000
Discover a new residential concept in Bella Vista where contemporary design, wellness, hospitality and short-term living come together in one of Panama City’s most established urban neighborhoods.
Located on Calle 44 in Bella Vista, SOUL is designed around a more experiential way of living — combining thoughtfully planned residences with wellness spaces, social areas and professional hospitality operation.
The project is being developed by Grupo Binian, with architecture by Gustavo Arango, and is planned to operate in partnership with Wynwood House, bringing a hospitality-driven approach to the building and its residences.
Completion is projected for late 2028.
The advertised residence is Model H, Floor 13:
• Price: US$180,000
• 46.5 m²
• 1 bedroom
• 1 bathroom
• Living and dining area
• Kitchen
• Laundry area
• Balcony
• Floor 13
• Model H
SOUL’s one-bedroom layouts have been designed around efficient use of space, natural light and flexible everyday living.
Rather than functioning as a studio, the residence provides a proper separate bedroom, along with a defined living area, dining space, kitchen, bathroom, laundry area and balcony.
The project’s typical floor plan is organized around short circulation routes and efficient internal layouts, with the developer emphasizing natural light, privacy and adaptable spaces throughout the residences.
The Model H configuration is presented as a compact one-bedroom residence with a practical layout suited to a buyer looking for a primary city base, second home or property positioned for short-term rental use.
At 46.5 m², this unit represents one of the most accessible current entry points into the development.
SOUL is not being positioned simply as another residential tower.
The broader concept integrates wellness, hospitality and community-oriented spaces into the building, with the aim of creating an environment that works equally well for residents and short-term guests.
The investor materials describe SOUL as a short-term-rental-oriented development operated by Wynwood House, with furnished residences and a hotel-license concept intended to support professional hospitality operation.
This creates a distinctly different positioning from a conventional condominium, particularly for buyers interested in a property that can combine personal use with professionally managed short-term occupancy.
One of the project’s principal differentiators is its planned operation by Wynwood House.
The developer presents Wynwood House as the hospitality partner responsible for managing the building and incorporating SOUL into its operating platform.
The concept is designed around a more integrated hospitality experience, with professional reception, concierge-style services and common areas intended to support both owners and guests.
According to the investor deck, the lobby level is planned to include:
• Wynwood House reception
• 24/7 concierge-style service
• Coworking
• Coffee shop
• Grab-and-go concept
For an investor, this offers the possibility of entering a project where the operational component has been incorporated into the concept from the beginning rather than added after completion.
SOUL’s rooftop is designed as one of the central lifestyle components of the project.
The planned rooftop program includes:
• Open swimming pool
• Wellness center
• Cold plunge
• Sauna
• Massage room
• Gym / Body Lab
• Yoga and meditation room
• Zen garden
• Rooftop lounges
• 360° city-view areas
Additional project materials also identify amenities such as:
• Solarium
• BBQ area
• Kitchen room
• Coworking
• Gym
• Social den
• Game room
• Rooftop bar
• Landscaped green areas
Rather than concentrating the project exclusively on the apartment interiors, SOUL is conceived around shared spaces that support relaxation, work, social interaction and wellness.
SOUL is located on Calle 44 in Bella Vista, placing it within a well-established residential and commercial area of central Panama City.
The project materials highlight its proximity to:
• Cinta Costera
• Parque Urracá
• Santo Tomás Metro station
• Hospital Nacional
• Supermercado Rey
• Riba Smith
• Pharmacies
• Restaurants and cafés
• Everyday retail and services
Bella Vista provides an attractive balance between residential character and urban accessibility, while remaining close to major business districts, waterfront areas and some of Panama City’s principal commercial corridors.
The development’s position close to both Cinta Costera and the Metro also makes it particularly relevant for buyers targeting professionals, executives and international visitors seeking convenient short- or medium-term accommodation.
SOUL has been specifically marketed around a short-term-living and hospitality model.
The investor presentation positions the project as furnished, operated professionally and structured around rental use from the start.
This may be particularly attractive for buyers seeking:
• A professionally operated investment property
• A furnished city residence
• A second home in Panama City
• A property suitable for short-term stays
• Exposure to the Bella Vista rental market
• A more hands-off operational model
Developer financial presentations include projected short-term-rental scenarios for the different unit categories.
For the smaller one-bedroom category, the supplied investment materials project potential returns across conservative, base and optimistic operating scenarios; however, these projections depend on assumed nightly rates, occupancy, expenses and operating conditions and should therefore be considered illustrative rather than guaranteed.
At US$180,000, this unit currently represents the lowest-priced verified available residence in the October 2026 inventory.
Other available configurations currently include:
• One-bedroom residences from approximately US$185,000
• Larger one-bedroom layouts around US$195,000–$217,000
• Two-bedroom residences from approximately US$260,000
This gives buyers the ability to enter the project at different price points depending on unit size, floor and configuration.
SOUL combines several elements that are increasingly relevant to international property buyers in Panama City:
A central Bella Vista location.
A furnished residential concept.
Professional hospitality operation.
Short-term-rental positioning.
Wellness-focused amenities.
A relatively accessible entry price.
And a payment structure extending through construction.
For buyers looking beyond a conventional residential condominium, SOUL offers a concept built around the idea that the experience of living in the building is part of the asset itself.
SOUL is where the home is.
Contact me for updated availability, floor plans, payment terms, projected rental scenarios and personalized assistance, or to arrange a private presentation directly with the developer.
Contáctame para conocer la disponibilidad actualizada, recibir los planos, consultar la forma de pago, revisar los escenarios estimados de renta, obtener asesoría personalizada o coordinar una presentación privada directamente con el promotor.
Contactez-moi pour connaître les disponibilités actualisées, recevoir les plans, consulter les modalités de paiement et les projections locatives, bénéficier d’un accompagnement personnalisé ou organiser une présentation privée directement avec le promoteur.
Prices, availability, areas, floor plans, furnishings, views, amenities, operator arrangements, rental projections, payment terms and completion dates are subject to written confirmation by the developer. Rental income, occupancy and return figures are projections only and are not guaranteed. Images and renders are illustrative and may differ from the completed project.